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Meetings, Expositions, Events and Conventions: an Introduction to the IndustryFrom Pearson Education (US)
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The Meetings, Expositions, Events, and Conventions industry continues to grow and garner increasing attention from the hospitality industry. With a broad view of the industry, this book moves beyond just one segment to include all aspects related to the MEEC industry. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. Using the Delphi method, even the book's topics were selected based on industry input. Now in its second edition, this revision features a three-part format, revised material on technology, and coverage of growing industry trends. Chapter 12, Technology in Meetings, Expositions, Events and Conventions, has been completely revised and now includes topics such as virtual site selection & research; event technological infrastructure; RFID's; lead retrieval systems; blogging; mobile technologies and more!
- Sales Rank: #4968640 in Books
- Format: International Edition
- Original language: English
- Dimensions: 9.21" h x .71" w x 7.01" l, 1.68 pounds
- Binding: Paperback
Most helpful customer reviews
4 of 4 people found the following review helpful.
Comprehensive, but extremely dry
By sarawithoutanh
Most likely, you're buying this book for a class, so you don't have a choice. I know that Fenich was one of the first (maybe the first?) to write a textbook on the MEEC industry, so he gets credit for that. However, he is one of the least compmelling writers I've ever read. I have to psych myself up before every chapter and make sure that I have some caffeine nearby to keep me awake. It's very dry and uninteresting, but informative.
0 of 0 people found the following review helpful.
For a class
By Yankee
The book was arrived on time. Bought it for to help me pass the class. It was a lot of reading though.
0 of 2 people found the following review helpful.
Excellent!
By K. Wongyai
Fast shipping! I got the book within 3 days and it arrived with good condition!
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